That’s what inspired Emma Dumas to produce The Muesli.
“I was surprised. Muesli was supposed to be the healthy breakfast. So many are loaded with sugar. If it’s not honey, it’s fruit juice or dried fruit which is basically concentrated sugar, primarily fructose.”
The Muesli is proudly fructose free. In fact, filled with only natural, raw ingredients, it’s 97% sugar free. If you’re into looking after yourself, improving your fitness or losing weight, The Muesli is the healthy start you’re looking for. After all, you don’t want to undo all that good work with your morning walk/jog/run?
Fructose is a simple sugar which the body has trouble processing. Because we can’t use fructose effectively, we store it as fat. The Muesli stands alone among premium breakfast cereals. It’s fructose free (<0.1g fructose) and essentially sugar free (just 1.6g natural sugar/100g). Nothing else comes close.
And, as any fan of The Muesli will tell you, the taste is simply sensational. Add a little fresh fruit and a dollop of natural yoghurt and you’re in brekky heaven. Just stay away from honey.
Like to know a bit more? Here’s a summary of what makes The Muesli unique.
- 97% sugar free. Most mueslis are 8% to 48% sugar. Dried fruit is one of the main offenders and a primary source of fructose. The Muesli’s unique, nutritious, sugar free formula means you know you’re making a healthy, sugar free start to the day.
- Premium ingredients. The Muesli is made up of 5 nuts, 4 seeds, oats, coconut and that’s it. Only 36% oats (or brown rice flakes & puffed amaranth in The Muesli) means you get more of the good stuff. Most mueslis are over 50% oats or other fillers.
- Raw goodness. Nothing in The Muesli is roasted, toasted or baked, so you get all the good fats, protein, dietary fibre and more that nature intended. Toasting can transform the natural internal structure of ingredients, even potentially making them toxic.
- Gets you through to lunch. As well as making a healthy, sugar free start, a small bowl (50g) fills you up until lunchtime.
(please note: The Sugar Breakup Facebook competition finishes on Tuesday, on November 5.)