The Muesli, fructose free and proud of it.

themuesli 1kgOK. You love your morning muesli. But you also want to cut down on sugar. Right. Mission to find a sugar-free muesli that tastes great. Shouldn’t be hard these days surely?

If only.

That’s what inspired Emma Dumas to produce The Muesli.

“I was surprised. Muesli was supposed to be the healthy breakfast. So many are loaded with sugar. If it’s not honey, it’s fruit juice or dried fruit which is basically concentrated sugar, primarily fructose.”

The Muesli is proudly fructose free. In fact, filled with only natural, raw ingredients, it’s 97% sugar free. If you’re into looking after yourself, improving your fitness or losing weight, The Muesli is the healthy start you’re looking for. After all, you don’t want to undo all that good work with your morning walk/jog/run?

Fructose is a simple sugar which the body has trouble processing. Because we can’t use fructose effectively, we store it as fat. The Muesli stands alone among premium breakfast cereals. It’s fructose free (<0.1g fructose) and essentially sugar free (just 1.6g natural sugar/100g). Nothing else comes close.

And, as any fan of The Muesli will tell you, the taste is simply sensational. Add a little fresh fruit and a dollop of natural yoghurt and you’re in brekky heaven. Just stay away from honey.

Like to know a bit more? Here’s a summary of what makes The Muesli unique.

  • 97% sugar free. Most mueslis are 8% to 48% sugar. Dried fruit is one of the main offenders and a primary source of fructose. The Muesli’s unique, nutritious, sugar free formula means you know you’re making a healthy, sugar free start to the day.
  • Premium ingredients. The Muesli is made up of 5 nuts, 4 seeds, oats, coconut and that’s it. Only 36% oats (or brown rice flakes & puffed amaranth in The Muesli) means you get more of the good stuff. Most mueslis are over 50% oats or other fillers.
  • Raw goodness. Nothing in The Muesli is roasted, toasted or baked, so you get all the good fats, protein, dietary fibre and more that nature intended. Toasting can transform the natural internal structure of ingredients, even potentially making them toxic.
  • Gets you through to lunch. As well as making a healthy, sugar free start, a small bowl (50g) fills you up until lunchtime.

logo themuesliAnd the taste? Well, you’ll just have to try it for yourself. We think you’ll be amazed how good going sugar free can taste.

To have The Muesli home delivered, check out the latest special offers, stockists and more, visit

Many thanks to Emma and Heather of The Muesli for the guest post above. If you’d like to WIN some scrumptious products from The Muesli (classic and gluten free) be sure to enter our Facebook competition:

(please note: The Sugar Breakup Facebook competition finishes on Tuesday, on November 5.)

2 thoughts on “The Muesli, fructose free and proud of it.

  1. Am a bit confused. I just moved to the UK from Australia and I am medically diagnosed as Fructose Intolerant with serious consequences and am looking for fructose free products like I used to get in Australia but the UK doesn’t seem to know what Fructose Intolerance. You posted The Musli as “Fructose Free” yet it has hazelnuts and coconut. According to the FODMAP diet, both are high in fructose. Many other products posted on here also contain Fructans, Dextrose, Mannitol and Polyol etc which are all to be avoided. What makes the Musli product “Fructose Free”?

    • Hi Gary,
      Great question. There is a difference between fructose malabsorption and simply wanting to avoid the sugar known as fructose (which is what we do). As you are probably aware there are 3 key sugars – glucose, fructose and lactose (or galactose). Our recipes and products avoid the sugar known as fructose, you can find out why >> Regular table sugar (technically known as sucrose) is half glucose and half fructose so we avoid it and use sweeteners such as dextrose (powdered glucose) and rice malt syrup (which is also fructose free). Our recipes are not specifically for those who have fructose malabsorption and follow a FODMAP diet. The Muesli doesn’t contain the sugar “fructose” (eg it isn’t covered in honey or have any dried fruit) but may not be appropriate for someone following a FODMAP diet due to other FODMAP triggers. There are some excellent FODMAP resources online and in Aus some fantastic experts (hopefully you can find the equivalent in the UK) who can assist in developing tailored eating plans as everybody’s levels of what triggers their malabsorption issues are slightly different. Best of luck!

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